Google

THE search engine. This is for discussion about Google as a company, not for discussion of individual sites (SEO, PageRank for a site or "why a site ranks where it does" questions) or Google search results.

AdSense

Anything related to Google's AdSense program that allows website owners to generate advertising income by running Google ads.
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AdWords

Dedicated to the discussion of Google's PPC system, AdWords.
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Google Analytics

Topics that have to do with Google Analytics should be placed here.
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Sitemaps

This is the place for everything regarding Google Sitemaps.
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Google API

Technical discussion regarding usage of the Google APIs. The Google API developer kits can be found here.
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Shopping

Google's commercial product search engine (originally known a Froogle).
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